PDF Download Competition Demystified: A Radically Simplified Approach to Business Strategy
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Competition Demystified: A Radically Simplified Approach to Business Strategy
PDF Download Competition Demystified: A Radically Simplified Approach to Business Strategy
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Review
In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler. "The New York Times" Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case. "BusinessWeek" A truly fabulous read. MarketingSherpa.com "Competition Demystified" is a brilliant challenge to Michael Porters "Competitive Strategy," Sylvia Nasar "Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies" "The Toronto Globe and Mail"aIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.a a"The New York Times" aCase studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.a a"BusinessWeek" aA truly fabulous read.a aMarketingSherpa.com a"Competition Demystified" is a brilliant challenge to Michael Porteras "Competitive Strategy,"a aSylvia Nasar "Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies" a"The Toronto Globe and Mail"?In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.? ?"The New York Times" ?Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.? ?"BusinessWeek" ?A truly fabulous read.? ?MarketingSherpa.com ?"Competition Demystified" is a brilliant challenge to Michael Porter's "Competitive Strategy".? ?Sylvia Nasar "Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies" ?"The Toronto Globe and Mail"
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About the Author
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
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Product details
Paperback: 416 pages
Publisher: Portfolio; 58808th edition (August 28, 2007)
Language: English
ISBN-10: 9781591841807
ISBN-13: 978-1591841807
ASIN: 1591841801
Product Dimensions:
5.5 x 0.9 x 8.4 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
52 customer reviews
Amazon Best Sellers Rank:
#79,937 in Books (See Top 100 in Books)
Carefully read the first half of this book a couple times and you can expect to deeply internalize the most general, enduring principles of analyzing competitive advantage and entry barriers.This book's value is its simplicity. There's nothing groundbreaking here. Greenwald's got no axe to grind, no TED-talk tailored concept to (over) sell. The ratio of insight to fluff is very high, so you'll actually remember what you read.Non-practitioner's won't grasp how valuable a simple, deeply internalized analysis framework is. Researching a company you know nothing about- cracking open a fresh 10-K - can be overwhelming. A simple framework focuses your attention, let's you filter out the noise, and zoom in on the pertinent.Porter's five forces isn't wrong, it's just excessive and distracting. Sure, it's nice for an MBA assignment: go analyze company X on these five dimensions. But if the lesson learned is that equal effort should be expended analyzing "supplier power" as "entry barriers", then the student has been deceived.Scholars love excessive complication. I recall the corporate finance section of the CFA exam, wherein project go/no-go decisions depend on said project's stock market Beta, with calculations carried out to the decimal point. All this "rigor" for calculating project discount rates despite the empirical fact that Beta doesn't work. It's not just slightly wrong. It gets the *sign* of the covariance-return relationship wrong. Amazing.My point is that Greenwald runs counter this tendency. He cuts away the baloney, ignores the auxiliary, and solidifies the foundation of competitive analysis.*The second half of the book, which deals with strategic interaction, isn't vital. It feels like Greenwald threw it in because his publisher wanted a longer book.
I am always reading, I am 33 years old, and this book has been the most important business book I have ever read in my life. It provides a straightfoward framework to analyse and understand the quality of a business, the existence of barriers to entry and the sustainability of these barriers (when identified that barriers currently exist).
A must read for business strategy and investing.
My two key takeaways from reading Greenwald's well-argued and counterintuitive premise are:1. There are but a few fundamental sources of competitive advantage2. Most companies can tap these sources at a local level (not a national or international level)These show that the front-line manager - the regional coordinator of retail chain or the country manager of service firm - has the power (and the obligation) to pursue local competitive advantages. Greenwald provides a simple, intuitive method for helping such "front-line strategists" seek out a competitive edge.I recommend this highly for anyone who aspires to be a strategist.
Great read
The book provides a simple, clear and practical framework for industry analysis.
This is the best book on marketing I have ever read. It completely broadens one's thinking beyond the basics of brand recognition and product advertising. With numerous case studies ranging from the PC industry to the creation of CDs to Rupert Murdoch's decision to Create the Fox Television Network, the book presents thorough leasons in business alchemy in a highly readable fashion.
Overall a great book. I would've enjoyed a section of insights on when to exit an unprofitable business line versus attempt to operate at a higher level of efficiency. If anyone has suggestions please post
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