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Product details
File Size: 9273 KB
Print Length: 256 pages
Simultaneous Device Usage: Unlimited
Publisher: O'Reilly Media; 1 edition (November 15, 2016)
Publication Date: November 30, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01N9BZ060
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Amazon Best Sellers Rank:
#460,903 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is split into qualitative and quantitative research with a substantial focus on qualitative. If you're looking for ways to build and analyze metrics, look elsewhere. If you're looking to generate and digest user feedback in actionable ways, this is your book. It's not too dry as to read like a textbook but it does have detailed implementation ideas.I would recommend this to anyone looking for a handbook on qualitative research.
I loved the idea of this book, but unfortunately as a UX Researcher by profession, I’m afraid that some of their explanations of research and the types of research are way off. Generative Research is NOT A/B testing...nor have I ever seen eye tracking as generative research. I think they need a few industry norm updates to the methods to make their book useful. Overall I liked the practical content for someone who is new to research and needs to think about recruiting, NDAs, and analysis.
Very helpful as a way to consolidate the how-tos and such for someone starting out. I found myself bookmarking a lot of the exercises to apply to my work projects, as well as resources to look at later.
Worth your time
A must have for anyone doing design research.
This book offers a nice collection of techniques that would be helpful for someone early in their career.
UX Research by Brad Nunnally & David Farkas is an invaluable resource in helping you understand what research methods might be a good fit in your particular situation and how to gather feedback, analyze and report on your findings. What is especially refreshing is the addition of the soft skills and body language sections for facilitation. Enough cannot be said about how important these topics are and really can make or break the "room's" perception of the facilitator and their work. It's a great tool that you'll find yourself picking up to reference when planning your discovery sessions with clients and guiding you through presenting your work.
A clear and actionable handbook for user researchers with good nuggets for experts.
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